New shit come to light...from marketing, tech, PLOP culture & life sprinkled with Lebowski dust straight out a Folger's tin.... from some poncy dude with a finger on his chin.
Frankly, I never tire of these prank videos. This one is a particularly good one helping to promote the remake of Carrie. More inventive (and fun) than simply doing the trailer, this time scaring the beezus out of some poor, unsuspecting coffee customers. "Um, can I have a Grande cup of your ScareTheShitOutOfMe Coffee please?"
The original Carrie was creepy, hope this is equally good or even better, with Chloe Grace Moretz from Kick-Ass fame. These days with the YouTube distracted world, it's just not enough to do simply an ad to cut through, but create genuine content people can engage with. 3 days and 14M+ views means if it's good, it will work...and genuinely spread.
Full house indeed for 'The Great Mobilisation' presentation to the agency today. Great fun, great ideas. But shame they snapped me with the obligatory photo of Masai warrior with mobile phone. Said the Indian boy born in the rainforest. :-) Will share presentation shortly.
This is very neat, bringing all sorts of current technologies & behaviours together. Social, competition, projection mapping, gaming, tablets, a real F1 driver & a money-can't-buy-prize-experience. And don't forget the subsequent social content. Who wouldn't want to join a competition to steer a real F1 driver through a racetrack you design, in real time? Facebook competition drew loads of applicants of which the chosen few had a chance to take Jarno Trulli through a real time racetrack. Dude says, "EPIC!"
Yes, the next in Volvo's extreme demonstrations sees a cute itty bitty widdle hamster driving a monstrous Volvo truck. Sometimes difficult in certain categories to create content that gets noticed and subsequently shared & talked about, but Volvo does it well by focussing on an extreme fact and dramatising the shizzle out of it. Like they did with that death defying tightrope walk.