Google.  Big phat corporation.  Still knows how to have a bit of fun sometimes.

it's like snakes and fire escape ladders.  But without the...I'll shut up now.

Found on Boing Boing (of course)

oh. my. god. where's my shotgun?

"you 86'd the rules, you do what just feels right." Wonderful, Gap breakin' out with the cool shizzle lingo with the United Benettons of Smiley Faces.  I'm wondering what the agency and client were smokin' at the time they approved this.  and right on through production.  To think that people would actually go for this shit. Well who knows, maybe they tested it.  I could be wrong.  So go boys! Go girls! Go nitwits.  And if the ads weren't enough to razzle you up, they've got a 'Cheer Factory' website to spread more of that cheer.  Go do whateveryouwannakah.  Go send a cheer card and shit. 

How annoyed does one get from seeing advertising like this?  A lot.

Ughhh... sorry...just got a bit distracted picking out the fluff out of my navel.  Surely there could've been a better way to spend client budgets than nausea-inducing ads like this which produce itchy trigger fingers on the remote little  avenue for engagement.  Reminds me of that similarly dull Halifax ad.  And ooh, oh, here's another wanktastic one just like it.  A whole town galvanised to help prove a brand's promise.  Yep, everyone wants to hear that.  If there's at least some humour in it or an unexpected ending, it would be far more effectve. 

Or IKEA furniture to be more precise.  What a novel idea.  The simplest of participative ideas.  Building awareness through something people already do naturally on Facebook.  Tagging! 

Maude, we're gonna win some furniture!  Maybe even a RUG! It'll tie the room together.

Never thought I'd be posting another AXE ad here.  Apart from a few gems (like Ravenstoke, Alaska) the ads have pretty much spiralled into some purile pieces of communications, considering it's a younger laddish audience.  But guess it doesn't always have to be that way....every once in a while, a brand can surprise.  Like with this lovely piece of storytelling.

Ads have to work hard enough as they do in the short format, but it's nice when they can pull it off with a decent bit of storytelling.  And curious if there would be a rich digital component, haven't seen any.  Noice work tho.  I just dislike the fact that these gents have slightly better (ahem) washboard tummies than I have. Time to hit the abs machine, do some crunches, cut down the carbs. "So long, density."

Love American informercials, for their comedy value of course.  Subaru doesn't feel the same way. Especially about Snuggies.

And in case you missed the genius spoof on the original Snuggie, check this.