Subscribe - click the RSS link
Add to Technorati Favorites
Raj Samuel's Facebook Profile
My Stoof!
Powered by Squarespace
This form does not yet contain any fields.
    « Man on Wire | Main | Flight safety instructions from Middle Earth »

    Oreos are gay! 

    Great little social case study on Oreos taking a chance to become more relevant today.  And boy did they.  Be interesting to see what it did for sales, but it certainly seemed to generate a lot of publicity and helping the brand be 'on-air.'

    UPDATE: Seems the video has been taken down.  Hmmm.  Not enough good luvin' from bad people.

    Oreo Daily Twist Case Study from Megan Sheehan on Vimeo.


    PrintView Printer Friendly Version

    EmailEmail Article to Friend

    Reader Comments

    There are no comments for this journal entry. To create a new comment, use the form below.

    PostPost a New Comment

    Enter your information below to add a new comment.

    My response is on my own website »
    Author Email (optional):
    Author URL (optional):
    Some HTML allowed: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <code> <em> <i> <strike> <strong>