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    « Google map fail? Kids to the rescue! | Main | Toilet Shock - ad for Department of Transport »

    Branded content? 

    No, sod that...we're gonna sell some muthafuckin' phones here.  Nice effort from Samsung for their Galaxy S4 phone.  Forget hiding the product away in 'fun' branded content that try to fool audiences into thinking they were entertained by the man behind the curtain.  Stick the goddamn product in the centre of the story.  And they do it nicely here.  Bit of sugar & cheese in parts, but it helps that the overall execution is nice as is the song.  Kinda starts making Apple's content seem a bit dated and old school. 

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